How far would you have to go to find a poorly written product description or unclear, confusing content? There is a good chance that some of you need to go no further than your own website.
I guarantee that if you browse ecommerce sites selling multiple products, such as beauty items and electronics, you will find example after example of poorly written, confusing, unintelligible, even laughable descriptions of products.
Have you ever been confused by poorly written descriptions or bogged down in unintelligible information? The writers of this web content did not intend to confuse you. These writers no doubt intended to convey clear, interesting information. They simply did not have the skills to do so.
Your product descriptions should be written using what we call "product description grammar".
Don't worry, this grammar will be written in everyday English. Basically, you will find this grammar to be the same you learned in school, However, there are a few things removed to give it a professional business-like tone and style.
In addition to a business-like style, product description grammar also means the language in your description is:
• Crisp
• Clear
• Concise
• Accurate
• Appropriate for the intended audience
The grammar used in the descriptions of your products is basic and should be used for all your products.
When we start writing your product descriptions, it will be in a conversational tone. It is written as if you were telling a friend about the features and benefits that your products have and why a customer might want to purchase them from you. Since you are telling someone about your business and products that means your description is written in the first person.
Since your description is in the first person, the pronouns "I" and "we" will be the subject of most of your sentences. When the description is finished the first person pronouns, articles, helping verbs and being verbs are removed. You will find that your description will have a crisp business-like tone to it, all your tenses will be correct and you will have a great, readable version of your description. You will see that writing a description using this grammar will produce content that can be read and understood without effort.
Everyone marketing online needs content and anyone can make mistakes that lead to misunderstanding. Follow the rules of product description grammar eliminates most mistakes. Your descriptions will be clearer and you will prevent misunderstandings between the seller and the buyer.
First-rate product description copywriting is one of the most overlooked, underused and cost effective weapons in your online marketing arsenal. It has the power to stop you in your tracks or contribute to success beyond your wildest dreams. Have you considered a professional team? Maybe it's about time.
Source:http://ezinearticles.com/?Making-Your-Product-Descriptions-Ready-For-Business&id=7412049
I guarantee that if you browse ecommerce sites selling multiple products, such as beauty items and electronics, you will find example after example of poorly written, confusing, unintelligible, even laughable descriptions of products.
Have you ever been confused by poorly written descriptions or bogged down in unintelligible information? The writers of this web content did not intend to confuse you. These writers no doubt intended to convey clear, interesting information. They simply did not have the skills to do so.
Your product descriptions should be written using what we call "product description grammar".
Don't worry, this grammar will be written in everyday English. Basically, you will find this grammar to be the same you learned in school, However, there are a few things removed to give it a professional business-like tone and style.
In addition to a business-like style, product description grammar also means the language in your description is:
• Crisp
• Clear
• Concise
• Accurate
• Appropriate for the intended audience
The grammar used in the descriptions of your products is basic and should be used for all your products.
When we start writing your product descriptions, it will be in a conversational tone. It is written as if you were telling a friend about the features and benefits that your products have and why a customer might want to purchase them from you. Since you are telling someone about your business and products that means your description is written in the first person.
Since your description is in the first person, the pronouns "I" and "we" will be the subject of most of your sentences. When the description is finished the first person pronouns, articles, helping verbs and being verbs are removed. You will find that your description will have a crisp business-like tone to it, all your tenses will be correct and you will have a great, readable version of your description. You will see that writing a description using this grammar will produce content that can be read and understood without effort.
Everyone marketing online needs content and anyone can make mistakes that lead to misunderstanding. Follow the rules of product description grammar eliminates most mistakes. Your descriptions will be clearer and you will prevent misunderstandings between the seller and the buyer.
First-rate product description copywriting is one of the most overlooked, underused and cost effective weapons in your online marketing arsenal. It has the power to stop you in your tracks or contribute to success beyond your wildest dreams. Have you considered a professional team? Maybe it's about time.
Source:http://ezinearticles.com/?Making-Your-Product-Descriptions-Ready-For-Business&id=7412049
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