The way we do business at the moment has changed dramatically and that is because of the internet, I am going to explain to you in this article 8 different methods of internet marketing.
With email and the internet we now have a way to show our products, services and opportunities to people worldwide, this gives us a way to constantly keep in contact with our customers, prospects and leads.
1. SEO - Search engine optimization is an excellent method of driving traffic to your website or blog, SEO works by trying to get your site or blog to rank high on the search engines.
The way to do this is by finding valuable keywords in your niche that people search for everyday, then once you find a keyword that you are looking for you then go and write some content around that keyword and put it on your site or blog.
You then have to promote that content you wrote and get back links and social media votes, SEO is one of my favorite methods of internet marketing.
2. PPC - Pay Per Click allows you to create ads that are linked to high traffic keywords, what you do with PPC is you can make as many ads as you wish and both Google and Yahoo have programs that allow Pay Per Click.
Basically with Pay Per Click programs you decide how much you are willing to pay for people to click on your ad, and the more you want to Pay Per Click the higher on the search engines your ad will be, the price varies from pennies to hundreds of dollars.
If you do decide to use this method of internet marketing make sure you have enough money to use on it because once you stop paying for your ad it will not rank high on the search engines anymore.
3. Google AdSense - The way this method works is you have ads from other peoples websites on your website, every time other peoples ads get clicked on in your site you will make money.
The price will depend on the keyword related to the ad, if you don't want your competitors to appear on your site you can block them out.
One of the very good things about Google AdSense is when you pay for an ad that will appear on another persons website this creates a back link to your site which will eventually improve your ranking on the search engines the more back links you get.
These ads are a very effective way of generating lots of traffic to your site that you target and along with the other methods it is only one of the top effective methods of internet marketing.
4. Banner Ads - These ads are very colorful, have graphics, animated and they can catch peoples eyes very fast, you can place these banner ads either at the top or along the bottom of a webpage.
You is also vertical banner ads which you can place on either side of a web page, we call these sky scrapers.
So whichever type of banner ad appears on someone's page they always link back to a different website, which will be yours in this case.
I would recommend that you try to avoid animated ads, because according to statistics these types of ads do not work as well as the ads that have no motion in them.
5. Online Newsletters - This is a very effective way of forming a relationship with your potential customers, with this method you can constantly keep people up to date about new products, services and changes.
On the bottom of the newsletter you should make sure and have an opt in and an opt out form, if you wanted to you can always have an opt in form on your website which is very effective too.
6. Online Magazines - This type of method is similar to print magazines where you would buy ad space for a certain fee, and depending on how much traffic that the particular magazine gets this will decide the fee you pay.
7. Website Lead Generation - With this method there are services that can provide you leads that are already qualified and you will pay a certain price per lead.
The way it works is that these particular companies find possible leads in a few different ways and one of the ways includes cold calling, I could go into a lot more detail on all these different methods of internet marketing but it would take more than just this one article.
8. Online Directories - This method of internet marketing is where you have loads of different types of online directories and city guides, you also have the online yellow pages.
You can get yourself listed under the correct categories that relates to what you are doing, with the majority directories they have a general listing which is free and you can also pay for adverts if you wish too.
So in this article I have only explained the basic principles of just 8 methods of internet marketing and there's a good few more you can use too, but remember that you do not have much of a chance to interact with potential prospects with internet marketing apart from the phone so make you portray the right message online.
Source: http://ezinearticles.com/?8-Methods-Of-Internet-Marketing---That-Will-Help-Your-Business&id=6876343
With email and the internet we now have a way to show our products, services and opportunities to people worldwide, this gives us a way to constantly keep in contact with our customers, prospects and leads.
1. SEO - Search engine optimization is an excellent method of driving traffic to your website or blog, SEO works by trying to get your site or blog to rank high on the search engines.
The way to do this is by finding valuable keywords in your niche that people search for everyday, then once you find a keyword that you are looking for you then go and write some content around that keyword and put it on your site or blog.
You then have to promote that content you wrote and get back links and social media votes, SEO is one of my favorite methods of internet marketing.
2. PPC - Pay Per Click allows you to create ads that are linked to high traffic keywords, what you do with PPC is you can make as many ads as you wish and both Google and Yahoo have programs that allow Pay Per Click.
Basically with Pay Per Click programs you decide how much you are willing to pay for people to click on your ad, and the more you want to Pay Per Click the higher on the search engines your ad will be, the price varies from pennies to hundreds of dollars.
If you do decide to use this method of internet marketing make sure you have enough money to use on it because once you stop paying for your ad it will not rank high on the search engines anymore.
3. Google AdSense - The way this method works is you have ads from other peoples websites on your website, every time other peoples ads get clicked on in your site you will make money.
The price will depend on the keyword related to the ad, if you don't want your competitors to appear on your site you can block them out.
One of the very good things about Google AdSense is when you pay for an ad that will appear on another persons website this creates a back link to your site which will eventually improve your ranking on the search engines the more back links you get.
These ads are a very effective way of generating lots of traffic to your site that you target and along with the other methods it is only one of the top effective methods of internet marketing.
4. Banner Ads - These ads are very colorful, have graphics, animated and they can catch peoples eyes very fast, you can place these banner ads either at the top or along the bottom of a webpage.
You is also vertical banner ads which you can place on either side of a web page, we call these sky scrapers.
So whichever type of banner ad appears on someone's page they always link back to a different website, which will be yours in this case.
I would recommend that you try to avoid animated ads, because according to statistics these types of ads do not work as well as the ads that have no motion in them.
5. Online Newsletters - This is a very effective way of forming a relationship with your potential customers, with this method you can constantly keep people up to date about new products, services and changes.
On the bottom of the newsletter you should make sure and have an opt in and an opt out form, if you wanted to you can always have an opt in form on your website which is very effective too.
6. Online Magazines - This type of method is similar to print magazines where you would buy ad space for a certain fee, and depending on how much traffic that the particular magazine gets this will decide the fee you pay.
7. Website Lead Generation - With this method there are services that can provide you leads that are already qualified and you will pay a certain price per lead.
The way it works is that these particular companies find possible leads in a few different ways and one of the ways includes cold calling, I could go into a lot more detail on all these different methods of internet marketing but it would take more than just this one article.
8. Online Directories - This method of internet marketing is where you have loads of different types of online directories and city guides, you also have the online yellow pages.
You can get yourself listed under the correct categories that relates to what you are doing, with the majority directories they have a general listing which is free and you can also pay for adverts if you wish too.
So in this article I have only explained the basic principles of just 8 methods of internet marketing and there's a good few more you can use too, but remember that you do not have much of a chance to interact with potential prospects with internet marketing apart from the phone so make you portray the right message online.
Source: http://ezinearticles.com/?8-Methods-Of-Internet-Marketing---That-Will-Help-Your-Business&id=6876343
No comments:
Post a Comment